M12 cumulative ads saved
EUR 24,000
Money clawed back over the year vs Status Quo paid-only baseline.
Month 12 CAC, organic vs paid
EUR 158 / 350
Organic now 55% cheaper than paid. The crossover landed at month 7.
The single number that flips this engagement
Retainer pays for itself by month 11.
At EUR 2,000/m retainer, cumulative ad savings cross the EUR 24,000 line shortly after Q3. Every euro after that is gravy.
Harvinder channel multiplier
EUR 7.5-45k/m
Additional MRR if the Ollie case-study unlocks 5-15 of Harvinder's other ecom retainers.
Content + authority shipped
24 posts / 4 pods
The compounding asset that keeps cutting CAC after month 12.
CAC + ad-spend curve, months 0 to 12
Paid CAC
Blended CAC
Organic share
| Month | Ads spend | Organic share | Organic CAC | Blended CAC | Monthly saving | Cumulative |
|---|